Author: mcourse

In the increasingly data-driven world of modern marketing, the ability to collect, analyze, and utilize consumer information is a powerful engine for personalization, targeting, and strategic decision-making¹. However, this...

Pricing is one of the most critical and complex decisions a business faces. It directly impacts revenue, profitability, market share, and customer perception¹. Setting the right price requires a deep understanding of costs,...

In the evolution of marketing thought and practice, a significant shift has occurred from a primary focus on individual transactions to the cultivation of enduring customer relationships¹. While transactional marketing...

In the contemporary digital landscape, content marketing has evolved from a nascent trend into a cornerstone of successful marketing strategy¹. Businesses across industries invest heavily in creating and distributing valuable,...

In an era where customer experience (CX) has become a primary battleground for competitive advantage, understanding the customer’s perspective is more crucial than ever¹. While businesses meticulously design products and...