Author: mcourse

In the evolution of marketing thought and practice, a significant shift has occurred from a primary focus on individual transactions to the cultivation of enduring customer relationships¹. While transactional marketing...

In the contemporary digital landscape, content marketing has evolved from a nascent trend into a cornerstone of successful marketing strategy¹. Businesses across industries invest heavily in creating and distributing valuable,...

In an era where customer experience (CX) has become a primary battleground for competitive advantage, understanding the customer’s perspective is more crucial than ever¹. While businesses meticulously design products and...

In the modern marketing landscape, characterized by an explosion of data from digital channels, customer interactions, and market trends, the ability to effectively collect, analyze, and interpret this information has become a...

In today’s interconnected world, the opportunity for businesses to expand beyond domestic borders is immense. However, venturing into international markets presents a complex challenge: navigating the subtle yet profound...