Month: January 2023

Our ongoing exploration into the world of social media marketing metrics continues with this sixth installment (following articles in January 2018, 2019, 2020, 2021, and 2022)¹. We’ve consistently highlighted the...

The marketing landscape has undergone a seismic shift in the last five years, and at the epicenter of this transformation lies Artificial Intelligence (AI). Once a futuristic concept, AI is now a tangible and increasingly...