Staying up to date on the latest marketing skills is vital to the success of your company and career.
We cover the most important topics you need to successfully strategize, create and execute multi-channel lead acquisition and lead nurturing programs.
We’ll show you the right processes, strategies, and tools to drive business results and keep you on the leading edge of business change.
Marketing leaders in today’s marketing world are confronted with constant changes to user expectations, platforms, devices, software tools, and analytics. On top of that, competition in nearly every industry is forcing business to address marketing like never before.
It’s not enough for a leader to know how to do a marketing task. You can hire an employee, an agency, or a freelancer to take care of that. Rather, a marketing leader must be able to understand and create an integrated marketing strategy that is based on defined objectives, smart goals, and cohesive campaigns.
This course was designed to empower individuals and organizations with actionable tools, checklist, and worksheets for their business today. Rather than just theory, this is practical, tangible, and realistic tactics and strategies that will have an immediate effect.
Thanks to the digital transformation, today’s business world is vastly different than a couple of decades ago. Meaning, marketing techniques in a disconnected world simply do not work well in today’s rapidly progressing environment where user expectations and behaviors are constantly changing.
In our experience, we have found that many of today’s business and marketing leaders gained their education and professional experience before the internet was even around. Unfortunately, many have not kept up with the rapid progress of today’s marketing and business world.
Yesterday’s techniques don’t work in today’s digitally connected, ever-changing world. This course will upskill and educate you on the latest marketing techniques of the most successful organizations.
Currently, in the world of marketing, there are hundreds, if not thousands, of great tutorials that teach the modern marketer HOW to perform marketing tasks. It’s not enough for a leader to know how to do a marketing task. You can hire an employee, an agency, or a freelancer to take care of that.
However, it is a rare day when you come across a tutorial or course that teaches you the “Why” or “When” to perform certain marketing activities, and yet these are the very questions that a marketing leader must ask.
This course presents actual marketing strategy and it is the challenge that every organization must overcome if they want to be successful.
200+ project-based videos
18+ hours of highly targeted instruction
16 interactive homework sessions
Exclusive access to additional videos and resources
TOM BOYLE Founder, TrustBooks
Proven marketing strategies.
Choose your session.
Our 6 online sessions allow you to learn and implement this powerful framework at your own pace. Each session will lead to powerful changes in your marketing.
Take our online workshop on any device that connects to the internet using our app or your browser. Take your learning wherever you go.
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