Author: mcourse

Abstract: In the hyper-connected yet increasingly fragmented digital landscape of 2025, achieving viral marketing success remains a coveted yet elusive goal. This article dissects the anatomy of contemporary viral phenomena,...

In today’s hyper-competitive marketing environment, personalization and targeted marketing are not optional—they’re essential. At the heart of personalized marketing lies advanced customer segmentation, a powerful...

Engagement is critical in modern marketing, driving relationship building, nurturing leads, and effectively moving prospects through the sales funnel. Contemporary research highlights several evidence-based practices that...

Engagement is critical in modern marketing, driving relationship building, nurturing leads, and effectively moving prospects through the sales funnel. Contemporary research highlights several evidence-based practices that...

TikTok is no longer just a platform for dance challenges and trending music clips—it has evolved into one of the most potent tools for marketers aiming to capture attention, foster engagement, and convert a younger demographic...