Author: mcourse

I. The Fork in the Road A. Setting the Stage: The Evolving Marketing Landscape The period leading up to early 2018 was marked by profound shifts in the marketing landscape. Businesses navigated an environment of escalating...

By 2018, voice search had moved from novelty to necessity. With the rapid adoption of smart speakers (Amazon Echo, Google Home) and voice assistants (Siri, Alexa, Google Assistant), marketers needed to rethink SEO and content...

For years now, social media has dominated the marketing conversation. Businesses of all sizes have flocked to platforms like Facebook, Twitter, and Instagram, drawn by the promise of direct customer connection, viral reach, and...

I. The Marketing Crossroads A. Setting the Scene The business environment in early 2017 presents unprecedented complexity for marketing leaders. The proliferation of digital channels continues unabated, creating a fragmented...