Author: mcourse

TikTok is no longer just a platform for dance challenges and trending music clips—it has evolved into one of the most potent tools for marketers aiming to capture attention, foster engagement, and convert a younger demographic...

Abstract: As the metaverse evolves into a more pervasive and integrated part of daily life in 2025, the concept of “micro-moments” – those intent-driven instances when consumers turn to a digital device to act on a...

Instagram has grown from a simple photo-sharing platform into an essential marketing channel for brands aiming to engage consumers, develop relationships, and significantly boost KPIs. Understanding and mastering Instagram’s...

Abstract: The pervasive integration of Artificial Intelligence (AI) in marketing by 2025 has ushered in unprecedented levels of automation and personalization. However, this reliance on algorithmic decision-making has also...

Our critical examination of social media marketing metrics continues with this eighth installment in our series (tracing back to January 2018)¹. We have consistently highlighted the limitations of relying on surface-level...