Author: mcourse

As social media platforms matured in 2018, marketers discovered viral success wasn’t random – it was psychological. That year, campaigns like Spotify’s “2018 Wrapped” and IHOP’s temporary...

As Q4 2018 approached, LinkedIn emerged as the undisputed leader for B2B lead generation, with 80% of B2B leads coming from LinkedIn compared to 13% from Twitter and 7% from Facebook (LinkedIn Marketing Solutions, 2018). The...

By mid-2018, artificial intelligence had begun transforming content marketing, with AI-powered tools like GPT-2 (OpenAI), Wordsmith (Automated Insights), and Articoolo demonstrating the ability to generate human-like articles,...

In mid-2018, generic email blasts became marketing dinosaurs. Research revealed that personalized emails delivered 6x higher transaction rates (Experian, 2018), forcing brands to adopt sophisticated segmentation and dynamic...

The 2018 Instagram algorithm update sent shockwaves through the marketing community, with organic reach for business accounts plummeting by over 50% in some cases. Unlike the chronological feed of the past, Instagram’s new...