Author: mcourse

The year 2019 marked a turning point for social media marketing as organic reach continued its dramatic decline. With Facebook’s algorithm reducing non-paid content visibility to just 2.2% for business pages (Social Media...

By early 2019, Facebook’s organic reach for business pages had plummeted below 5% 1, prompting brands to migrate toward private communities on platforms like Mighty Networks, Slack, and Discord. This shift was driven by the need...

As Facebook’s organic reach plummeted below 5% for business pages in early 2019 (Social@Ogilvy), savvy marketers began migrating to private communities. Platforms like Mighty Networks, Discord, and branded Slack groups...

As 2018 drew to a close, forward-thinking marketers were embracing predictive analytics to gain a competitive edge. Powered by AI and machine learning, these tools could forecast customer behavior with 80-90% accuracy...

By Q4 2018, Black Friday had become a global phenomenon, with $6.2B in online sales in the U.S. alone (Adobe Analytics, 2018). However, increased competition and shopper fatigue forced brands to innovate beyond simple discounts....