Author: mcourse

Email marketing remains one of the most impactful channels for customer engagement, relationship nurturing, and driving conversions. Customized email campaigns, which leverage personalized communication based on recipient data...

The marketing landscape in 2025 operates under significant pressure. An “era of less,” as described by Gartner, has settled in, with average marketing budgets dropping to a mere 7.7% of company revenue in 2024, down...

The way people search for information is constantly evolving, and one of the most significant shifts in recent years has been the rise of voice search. Fueled by the increasing popularity of smart speakers, virtual assistants on...

The Great Social Media Showdown As we enter 2024, marketers face a critical decision: Should you invest more in Instagram or TikTok? Both platforms boast over 1 billion monthly active users, but their performance for brands...

Abstract: By 2025, the distinction between the online and offline customer journey has become increasingly blurred, giving rise to the “phygital” era of marketing. This article explores the strategies and...