Author: mcourse

Cultivation Theory, a prominent framework in media effects research, posits that long-term exposure to media content can gradually shape an individual’s perception of social reality. While traditionally applied to...

The Psychology Behind Upsells That Work Upsells now account for 10-30% of e-commerce revenue (Forrester), but only 3% of brands do them effectively. The secret? Seamless, value-first offers that feel like service, not sales. Why...

Influencer marketing’s power extends beyond simple endorsements; it taps into the social capital that influencers cultivate within their online communities. Social capital, in sociological terms, refers to the networks of...

The meteoric rise of influencer marketing as a potent force in contemporary advertising necessitates a deep understanding of the psychological mechanisms that underpin its effectiveness. At its core, influencer marketing...

The Content Repurposing Revolution 92% of marketers now repurpose content (HubSpot), but most do it wrong. The secret? Strategic transformation, not just copying/pasting. Here’s how top creators get 10x more mileage from...