Author: mcourse

In the modern marketing landscape, characterized by an explosion of data from digital channels, customer interactions, and market trends, the ability to effectively collect, analyze, and interpret this information has become a...

In today’s interconnected world, the opportunity for businesses to expand beyond domestic borders is immense. However, venturing into international markets presents a complex challenge: navigating the subtle yet profound...

In today’s hyper-connected and attention-scarce world, marketers are constantly seeking innovative ways to capture and retain consumer interest. One strategy that has gained significant traction, moving beyond the realm of...

For decades, the prevailing view of economic exchange was rooted in a goods-dominant logic (G-D logic). This perspective centered on the production and exchange of tangible goods, seeing value as something embedded within the...

Artificial intelligence (AI) is rapidly transforming the marketing landscape, moving from a theoretical concept to a practical tool that reshapes how businesses interact with consumers. AI-powered algorithms are now integral to...