Month: February 2025

Hey Google, What’s Next? Optimizing for the Age of Voice Search

Posted by mcourse | Feb 1, 2025 | Uncategorized |

The way people search for information is constantly evolving, and one of the most significant shifts in recent years has been the rise of voice search. Fueled by the increasing popularity of smart speakers, virtual assistants on...

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Programmatic Advertising and Connected TV in 2025: Navigating a Data‑Driven Media Landscape

Posted by mcourse | Feb 1, 2025 | Marketing Insights |

## Introduction: From Manual Buys to Machine Intelligence Not long ago, digital advertising relied on human buyers negotiating placements with publishers. That changed with programmatic advertising—automated auctions that match...

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