Posted by mcourse | Jan 10, 2025 | Marketing Insights |
## Predictive Analytics and Customer Lifetime Value: Harnessing AI for Retention and Profits ### Introduction Customer acquisition is getting more expensive. Digital advertising costs rise as competition intensifies, while...
Read MorePosted by mcourse | Jan 9, 2025 | Uncategorized |
## Generative AI in Marketing: Managing the Content Supply Chain for Efficiency and Creativity ### Introduction Generative AI (GenAI) has moved from experimental curiosity to essential business tool in just a few years. Large...
Read MorePosted by mcourse | Jan 8, 2025 | Uncategorized |
TikTok is no longer just a platform for dance challenges and trending music clips—it has evolved into one of the most potent tools for marketers aiming to capture attention, foster engagement, and convert a younger demographic...
Read MorePosted by mcourse | Jan 7, 2025 | Marketing Insights, Marketing Research |
## Balancing Data Privacy and Personalization: Building Consumer Trust in 2025 ### Introduction The digital economy runs on data. Every time a person browses a website, taps a mobile app or swipes a loyalty card, they create an...
Read MorePosted by mcourse | Jan 6, 2025 | Marketing Insights, Marketing Research |
## Marketing Mix Modeling and Multi‑Touch Attribution in a Cookie‑Less Era: Ensuring Accuracy and ROI ### Introduction With third‑party cookies disappearing and consumers exercising greater control over their data, marketers are...
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