Month: January 2025

Abstract: The pervasive integration of Artificial Intelligence (AI) in marketing by 2025 has ushered in unprecedented levels of automation and personalization. However, this reliance on algorithmic decision-making has also...

Our critical examination of social media marketing metrics continues with this eighth installment in our series (tracing back to January 2018)¹. We have consistently highlighted the limitations of relying on surface-level...

Artificial Intelligence (AI) has transformed digital marketing by enabling unprecedented personalization, efficiency, and strategic precision. Implementing AI correctly can significantly enhance customer engagement, fill your...