Posted by mcourse | Jan 19, 2025 | Marketing Insights |
Share## Balancing Brand Awareness and Revenue Growth: Regional Strategies for 2025 ### Introduction One of the perennial debates in marketing is how to allocate budgets between building brand equity and driving immediate sales....
Read MorePosted by mcourse | Jan 18, 2025 | Marketing Insights |
## Doing More with Less: Leveraging AI and Personalization Amid Leaner Marketing Budgets ### Introduction Economic uncertainty has become a fixture of the marketing landscape. Even as new technologies create exciting...
Read MorePosted by mcourse | Jan 17, 2025 | Marketing Insights |
## Holistic Media Measurement: Integrating Digital and Traditional Channels for Accurate ROI ### Introduction Marketers in 2025 face an increasingly complex media landscape. Audiences split their time between streaming TV,...
Read MorePosted by mcourse | Jan 16, 2025 | Uncategorized |
Engagement is critical in modern marketing, driving relationship building, nurturing leads, and effectively moving prospects through the sales funnel. Contemporary research highlights several evidence-based practices that...
Read MorePosted by mcourse | Jan 16, 2025 | Marketing Insights |
## Retail Media & Connected TV: The Rising Stars of 2025 Marketing ### Introduction For years, marketers focused primarily on search and social channels. In 2025, however, two relatively new formats are commanding attention...
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