Month: April 2024

The State of Twitter/X in 2024 Since Elon Musk’s acquisition, Twitter (now X) has undergone radical changes: 550 million monthly active users (down from 650M pre-acquisition) 80% of ads now shown to just 20% of...

Marketing automation, the use of software to automate repetitive marketing tasks, has evolved significantly over the past five years. Once primarily focused on email marketing and basic lead nurturing, modern marketing...