Month: January 2019

By early 2019, Facebook’s organic reach for business pages had plummeted below 5% 1, prompting brands to migrate toward private communities on platforms like Mighty Networks, Slack, and Discord. This shift was driven by the need...

As Facebook’s organic reach plummeted below 5% for business pages in early 2019 (Social@Ogilvy), savvy marketers began migrating to private communities. Platforms like Mighty Networks, Discord, and branded Slack groups...