After finishing Session 1 of this course, I have a better understanding of the “”WHY”” of digital marketing efforts. This course gives you a compass and a map you can refer to plan your marketing activities.
Most of the marketing courses I took so far focus more on the tactics –how to rank well on Search Engines, get more visitors on Social Media — without giving you the tools you need to really plan those activities for optimal ROI.
Knowing “”How to”” is good, but knowing “”Why”” will a far greater impact because you can chart a better path and keep the eyes on metrics to make the necessary corrections.
I’ve religiously taken this entire course to implement the concepts taught, and to remove any guesswork when it comes to investing some marketing dollars.
So thank you, Brian, for imparting years of marketing experience on us.