The Marketing course with Brian was very thorough and complete, covering the A-Z of marketing from an executive position, but doing the deep dive into each of the key components of successful marketing. Primarily, I found the course to be directly applicable to putting together a strong marketing campaign that will talk to the consumer. But, it really took it from a “marketing problem” through the research, planning and putting together a full Integrated Marketing Plan, and then following up to review and update the strategy based on new data learned.
Further, it covered the online universe as well as the traditional universe and how these work together to create a result.
So, terrific course, and thank you Brian.