Research

Twitter (X) Marketing in 2024: Is It Still Worth It?

Apr 7, 2024

The State of Twitter/X in 2024 Since Elon Musk's acquisition, Twitter (now X) has undergone radical changes: 550 million monthly active users (down from 650M pre-acquisition) 80% of ads now shown to just 20% of users (internal X data) Video posts get 5x more...

Supercharge Your Strategy: The Latest Trends in Marketing Automation

Apr 7, 2024

Marketing automation, the use of software to automate repetitive marketing tasks, has evolved significantly over the past five years. Once primarily focused on email marketing and basic lead nurturing, modern marketing automation platforms now encompass a wider range...

A/B Testing Emails: Small Tweaks That Lead to Big Results in 2024

Feb 24, 2024

Why A/B Testing Still Matters (More Than Ever) Winning subject lines now outperform losers by 317% (Mailchimp) A single CTA button color change can boost clicks by 22% (HubSpot) Top 1% of marketers test 5+ elements per email (Litmus) But most teams test wrong. Here’s...

How to Write Subject Lines That Beat the Spam Filter

Jan 18, 2024

The Inbox Battlefield With 347 billion emails sent daily (Statista), your subject line must: ✅ Pass spam filters (Gmail blocks 20% of commercial emails) ✅ Grab attention in 0.8 seconds (Microsoft eye-tracking study) ✅ Trigger opens without clickbait (42% of...

Cultivation Theory and its Application to Influencer Messaging

Nov 11, 2023

Cultivation Theory, a prominent framework in media effects research, posits that long-term exposure to media content can gradually shape an individual's perception of social reality. While traditionally applied to television, the pervasive and immersive nature of...

The Role of Social Capital in Influencer Marketing Effectiveness

Oct 15, 2023

Influencer marketing's power extends beyond simple endorsements; it taps into the social capital that influencers cultivate within their online communities. Social capital, in sociological terms, refers to the networks of relationships among people who live and work...

The Psychological Underpinnings of Influencer Trust and Persuasion

Sep 7, 2023

The meteoric rise of influencer marketing as a potent force in contemporary advertising necessitates a deep understanding of the psychological mechanisms that underpin its effectiveness. At its core, influencer marketing leverages the trust and perceived authority...

The Speed Revolution: How 5G is Transforming Mobile Marketing

Mar 7, 2023

The introduction of 5G technology has ushered in a new era of mobile connectivity, promising significantly faster speeds, lower latency, and enhanced reliability. This transformative shift is having a profound impact on various aspects of our lives, including digital...

The Psychology Behind Meme Marketing and Why It Works

Feb 7, 2023

The Meme Marketing Revolution Memes now drive 6x more engagement than traditional branded content (Socialbakers). Consider these stats: 85% of Gen Z prefers meme-based ads over polished campaigns (Morning Consult) Meme accounts boast 3-10% engagement rates vs. 0.5%...

Hear what others had to say

Life-Changing Insights

Unbelievable. I took this course because I just started an entry-level job in marketing (I got it after basically taking an online copywriting and Google Ads course) and I wanted to understand how the executives decide what I work on. I wanted to understand the meaning of my work and be confident that I was providing value in my role.
After taking this course, I not only have a fairly clear understanding of how my company makes marketing decisions, I also have learned a VERY wide range of methods on how to proactively increase my value in my marketing tasks. I feel much more motivated to do tasks because I know why they are valuable. I also am able to spot some non-valuable tasks and change them to increase their value, and I’ve gotten positive feedback.
The true beauty of this course seems to be that it’s structured and organized in a deceptively-streamlined and logical format. And I was not really sure about Brian’s way of presenting at first, but his tone and presentation style is refreshing and very easily consumed. It took me about a month and a half to get through all the material.
This is the most useful course I’ve ever taken. Perhaps I just happened to fit into the exact target market of this course, and I didn’t even have to go down any long winding buyer’s journey to get here! Although you might not be as perfect a fit for this course as me, rest assured that gaining this much value is the possibility. If I only gained 1% of what I gained from this course, it still would have been worth it.
Thanks Brian. Well done.

Alex Au

Valuable Learning Experience

After finishing Session 1 of this course, I have a better understanding of the “”WHY”” of digital marketing efforts. This course gives you a compass and a map you can refer to plan your marketing activities.

Most of the marketing courses I took so far focus more on the tactics –how to rank well on Search Engines, get more visitors on Social Media — without giving you the tools you need to really plan those activities for optimal ROI.

Knowing “”How to”” is good, but knowing “”Why”” will a far greater impact because you can chart a better path and keep the eyes on metrics to make the necessary corrections.

I’ve religiously taken this entire course to implement the concepts taught, and to remove any guesswork when it comes to investing some marketing dollars.

So thank you, Brian, for imparting years of marketing experience on us.

Alex Diokou

Perfect for Beginners

I’m not new to Marketing.
Usually I read the worst reviews, before to buy somethings.
This course has exceeded all expectations!

There are, inside this course, huge information, clear explanation (excellent and engaging videos!), exercises, great support.
Of course, if you want to reach your goals you need to work a lot.
it’s not an easy game

I’ve read a lot of books on marketing, watched video courses, but no one has done so well.
But above all useful and effective.

It is very clear that Brian is not just a teacher, but applies every day what he says.
Many explain how to do Marketing, but never having done it.
Especially in a company
This is the difference.
Try it.
You will be satisfied.

Edoardo Cortese

Thorough and Thoughtful

The Marketing course with Brian was very thorough and complete, covering the A-Z of marketing from an executive position, but doing the deep dive into each of the key components of successful marketing. Primarily, I found the course to be directly applicable to putting together a strong marketing campaign that will talk to the consumer. But, it really took it from a “marketing problem” through the research, planning and putting together a full Integrated Marketing Plan, and then following up to review and update the strategy based on new data learned.

Further, it covered the online universe as well as the traditional universe and how these work together to create a result.

So, terrific course, and thank you Brian.

Jesse Nosko

Highly Recommended

It’s a pleasure to listen – the pace, the tone of voice, the clarity of the presentation and the logical sequence of content. I’m building a marketing strategy (and business plan) for my startup and the knowledge gained from this course helps me build it carefully and wisely. In my opinion, this is a course prepared by an expert with a lot of experience, but also a lot of awareness, something that many companies lack. I am grateful for this joint work – I mean workbook, which I complete and turn step by step into my universal strategy file. I recommend the course to any aware leader who looks at marketing more broadly.

Alina Prokopiuk-Roszak

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