As influencer marketing matured in 2018, brands discovered that bigger wasn't always better. While celebrity influencers commanded massive followings, micro-influencers (those with 10,000-100,000 engaged followers) were proving far more effective for targeted...
By early 2018, chatbots had evolved from simple FAQ responders to sophisticated AI-powered assistants capable of handling complex customer interactions. With advancements in natural language processing (NLP) and machine learning, businesses across industries were...
The General Data Protection Regulation (GDPR), set to take effect on May 25, 2018, represented the most significant change to data privacy laws in two decades. This EU regulation affected any business handling EU citizens' data, with fines of up to 4% of global...
By 2018, video content had become the undisputed king of social media. With platforms like Facebook, Instagram, and YouTube prioritizing video in their algorithms, brands that embraced video marketing saw significantly higher engagement, reach, and conversions. Cisco...
By 2018, voice search had moved from novelty to necessity. With the rapid adoption of smart speakers (Amazon Echo, Google Home) and voice assistants (Siri, Alexa, Google Assistant), marketers needed to rethink SEO and content strategies. ComScore predicted that 50% of...
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