Research

SEO Leadership: Guiding Strategy and Driving Sustainable Organic Growth

In the intricate and ever-evolving digital landscape, Search Engine Optimization (SEO) has matured from a niche technical discipline into a fundamental driver of business growth and brand visibility. However, achieving sustained success in organic search requires more...

Content Marketing: The Cornerstone of Modern Digital Engagement

In an era defined by information overload and fleeting attention spans, Content Marketing has transcended its buzzword status to become the bedrock of sustainable digital engagement and brand building. No longer a mere tactic, it's a strategic imperative for...

Marketing Masterclass: Proven Principles for Modern Marketers

The landscape of marketing has undergone a seismic shift. Historically, the discipline centered on promoting and selling products already created, often relying on mass communication channels to push messages out to broad audiences.1 This traditional approach, often...

Blockchain for Transparency in Marketing: Hype or Game-Changer?

The contemporary marketing landscape is grappling with a significant "trust deficit." Opaque practices within complex digital advertising supply chains lead to substantial wasted expenditure and pervasive fraud, undermining advertiser confidence.1 Estimates suggest ad...

Advanced Customer Segmentation: How Data is Defining Personas in 2025

The cautionary tale of Mark, a startup founder whose $50,000 investment in targeting "millennials in tech" yielded zero sales and zero leads, serves as a stark reminder: relying on simplistic, outdated customer segmentation is not just ineffective, it's a costly...

Blockchain for Transparency in Marketing: Hype or Game-Changer?

The Quest for Marketing Transparency in the Digital Age The contemporary marketing landscape is grappling with a significant "trust deficit." Opaque practices within complex digital advertising supply chains lead to substantial wasted expenditure and pervasive fraud,...

SEO Leaders: Who’s Setting the Standard in 2025 and Why

1. Introduction: Defining Leadership in a Shifting Search Landscape The field of Search Engine Optimization (SEO) is navigating a period of unprecedented transformation. The rapid integration of Artificial Intelligence (AI) into search experiences, evolving user...

Content Marketing Effectiveness: Strategies That Deliver

Content marketing, at its core, remains a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. Its purpose is to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer...

Hear what others had to say

Thorough and Thoughtful

The Marketing course with Brian was very thorough and complete, covering the A-Z of marketing from an executive position, but doing the deep dive into each of the key components of successful marketing. Primarily, I found the course to be directly applicable to putting together a strong marketing campaign that will talk to the consumer. But, it really took it from a “marketing problem” through the research, planning and putting together a full Integrated Marketing Plan, and then following up to review and update the strategy based on new data learned.

Further, it covered the online universe as well as the traditional universe and how these work together to create a result.

So, terrific course, and thank you Brian.

Jesse Nosko

Highly Recommended

It’s a pleasure to listen – the pace, the tone of voice, the clarity of the presentation and the logical sequence of content. I’m building a marketing strategy (and business plan) for my startup and the knowledge gained from this course helps me build it carefully and wisely. In my opinion, this is a course prepared by an expert with a lot of experience, but also a lot of awareness, something that many companies lack. I am grateful for this joint work – I mean workbook, which I complete and turn step by step into my universal strategy file. I recommend the course to any aware leader who looks at marketing more broadly.

Alina Prokopiuk-Roszak

Valuable Learning Experience

After finishing Session 1 of this course, I have a better understanding of the “”WHY”” of digital marketing efforts. This course gives you a compass and a map you can refer to plan your marketing activities.

Most of the marketing courses I took so far focus more on the tactics –how to rank well on Search Engines, get more visitors on Social Media — without giving you the tools you need to really plan those activities for optimal ROI.

Knowing “”How to”” is good, but knowing “”Why”” will a far greater impact because you can chart a better path and keep the eyes on metrics to make the necessary corrections.

I’ve religiously taken this entire course to implement the concepts taught, and to remove any guesswork when it comes to investing some marketing dollars.

So thank you, Brian, for imparting years of marketing experience on us.

Alex Diokou

Perfect for Beginners

I’m not new to Marketing.
Usually I read the worst reviews, before to buy somethings.
This course has exceeded all expectations!

There are, inside this course, huge information, clear explanation (excellent and engaging videos!), exercises, great support.
Of course, if you want to reach your goals you need to work a lot.
it’s not an easy game

I’ve read a lot of books on marketing, watched video courses, but no one has done so well.
But above all useful and effective.

It is very clear that Brian is not just a teacher, but applies every day what he says.
Many explain how to do Marketing, but never having done it.
Especially in a company
This is the difference.
Try it.
You will be satisfied.

Edoardo Cortese

Life-Changing Insights

Unbelievable. I took this course because I just started an entry-level job in marketing (I got it after basically taking an online copywriting and Google Ads course) and I wanted to understand how the executives decide what I work on. I wanted to understand the meaning of my work and be confident that I was providing value in my role.
After taking this course, I not only have a fairly clear understanding of how my company makes marketing decisions, I also have learned a VERY wide range of methods on how to proactively increase my value in my marketing tasks. I feel much more motivated to do tasks because I know why they are valuable. I also am able to spot some non-valuable tasks and change them to increase their value, and I’ve gotten positive feedback.
The true beauty of this course seems to be that it’s structured and organized in a deceptively-streamlined and logical format. And I was not really sure about Brian’s way of presenting at first, but his tone and presentation style is refreshing and very easily consumed. It took me about a month and a half to get through all the material.
This is the most useful course I’ve ever taken. Perhaps I just happened to fit into the exact target market of this course, and I didn’t even have to go down any long winding buyer’s journey to get here! Although you might not be as perfect a fit for this course as me, rest assured that gaining this much value is the possibility. If I only gained 1% of what I gained from this course, it still would have been worth it.
Thanks Brian. Well done.

Alex Au

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